I'm not personally a big fan of Jack Johnson's music, but the buzz surrounding his new tour and online community caught my attention. The All At Once "eco" tour will raise funds for environmental groups; is certified carbon neutral; will use biodiesel in all buses and trucks; will adhere to strict waste reduction and recycling guidelines; will feature locally grown and organic foods. The goal of the tour (besides showcasing Jack's musical skills) and community is to connect music fans with environmental organizations and call on them to create real environmental change.
For more details visit Jack Johnson's All At Once website.
Image copyright All At Once